Friday, January 27, 2023

TikTok overtakes YouTube in terms of average watch time in US and UK

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Market Desk Online: App Annie, a data monitoring firm reported that TikTok users now spend more time each month watching content than YouTube users.

In the UK, the disparity is even more pronounced: TikTok surpassed YouTube in May of last year and users there now watch nearly 26 hours of content per month, compared to less than 16 on YouTube.

However, because the figures only include Android phone viewers, they may not be representative of all mobile users.

Not to mention the fact that TikTok was threatened with being banned in the US for much of 2020, despite tumultuous negotiations after Biden formally revoked Trump’s Executive Order earlier this year.

According to App Annie’s data, users spend more money on YouTube than TikTok on both iOS and Android.

However, according to App Annie’s findings, live-streaming apps, such as TikTok are fueling an increase in money spent on creators. Tiktok allows users to tip creators with “coins” which are Tiktok’s version of “bits” and YouTube also has a similar program for live streams.

According to the report, live-streaming apps accounted for three-quarters of all money spent in the top 25 social apps in the first half of 2021.

Another winner from the previous year is Snapchat, according to the report.

App Annie’s data suggests, the augmented-reality messaging app’s downloads increased by nearly 30% year over year and by 45% when compared to two years ago.

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